Retail & Fashion Trends Consulting since 2001

Tokyo & Seoul

Innovative Retail Concepts


How are brands and retailers creating positive memories through their retail destinations?

From fashion, luxury, beauty, jewelry, outdoor, sport, watches, eyewear, lingerie, to lifestyle and cafes, our report showcases the most creative concepts, key trends reshaping the industry, and inspiring innovations driving customer engagement and experiences.

Dive into Tokyo and Seoul's vibrant retail scene and explore how these brands are redefining retail and customer experiences.

They trust us since 2001

LVMH, L’Oreal, Tory Burch, Chanel, Longchamp, Tod’s, Audemars Piguet, Max Mara, H&M, Zara, Lacoste, Fender, The Body Shop, Columbia, Zwilling, Al Futtaim and more…

NEW ! Tokyo - 50 new innovative concepts

opened in 2025

The report covers international and Asian fashion brands, sports, outdoor, shoes, accessories, 2nd hand, lifestyle, café & beauty brands like ACNE STUDIOS AOYAMA - CALVIN KLEIN HARAJUKU - COACH GINZA - GUESS JEANS – MADHAPPY - ADERERROR TOKYO SPACE - AND ST TOKYO – AMOMENTO – APEE - GLOBAL WORK GINZA - KAPTAIN SUNSHINE - MADISONBLUE TOKYO - MAISON MIHARA YASUHIRO - MIZUIRO IND - PORTER CLASSIC CINEMA – SCEARN - TABAYA UNITED ARROWS - THE GOODLAND MARKET - YOKE FLAGSHIP SHOP - UNIQLO FUTAKOTAMAGAWA - NIKE HARAJUKU - NEW BALANCE HARAJUKU - NEW BALANCE RUN HUB YOYOGI PARK - PATAGONIA KYOBASHI - HOKA SHIBUYA - NUIR VINTAGE HARAJUKU - WEBER TOKYO - GENTLE MONSTER GINZA - JACQUES MARIE MAGE - J.M. WESTON ATELIER - BEAMS CULTUART TAKANAWA - BUNKITSU TOKYO - CATH KIDSTON OMOTESANDO – SEW - WORDS, SOUNDS, COLORS & SHAPES - YUMIKO IIHOSHI PORCELAIN AOYAMA - ET-THE CULTURAL COFFEE HOUSE - WHISKY BANK SHIBUYA - AESOP NEWOMAN TAKANAWA - BYREDO TOKYO OMOTESANDO - DIPTYQUE OMOTESANDO - LUSH SHINJUKU - @COSME TOKYO - POINTTWOFIVE·SECOND - TAMBURINS SHIBUYA – LOFBO - NONFICTION DAIKANYAMA - NOSE SHOP SLOPE - POLA GINZA - REFA GINZA

NEW ! Tokyo - 48 Brands  Pop-up & Events

opened in 2025

The report covers fashion, luxury, accessories, beauty, jewelry & lifestyle including brands likeTHE MAX MARA JACKET CIRCLE -  LOUIS VUITTON X MURAKAMI - GUESS JEANS THE NEXT 40 YEARS OF DENIM - LONGCHAMP - RALPH LAUREN THE HUMPTONS GARDEN - MAISON MARGIELA ARTISANAL EXHIBITION - LOEWE CRAFTED WORLD - CHANEL presents “le Galerie du 19M Tokyo” - HERMES MYSTERY AT GROOMS - DENIM SCRAMBLE 2025 - CARTIER CELEBRATES TRINITY 100 - CARTIER PANTHÈRE -INTO THE WILD - BOUCHERON QUATRE IS 20 - POMELLATO, HELMUT NEWTON & THE 1980S - LAZARE DIAMOND CAFÉ - VACHERON CONSTANTIN THE QUEST: 270 YEARS OF SEEKING EXCELLENCE - DIOR ADDICT FACTORY - JO MALONE ICE CREAM - YSL LIBRE THE BRAUTY CATWALK OF FLOWERS - SHIRO WITH PASSTO - 3CE PINK SPACE HOTEL - DASIQUE PINK BLOSSOM - ROM AND PINK OFFICE - SHISEIDO URTIMUNE - TIRTIR – THE DAWN OF A NEW ERA - CARTIER MAGICAL HOLIDAY - CHANEL WINTER TALE - DIOR THE BALL OF DREAMS - JO MALONE LONDON A CHRISTMAS SPECIAL - CHANEL DREAM CHASER - CHANEL WINTER CONSTELLATION - GELATO PIQUE CHRISTMAS GIFT MARKET 2025 - JO MALONE LONDON — FUN AND GAMES - AMI PARIS POP-UP STORE AND LE CAFÉ AMI

Tokyo Retail Safari
Customized by our fashion experts

 Our retail and fashion experts prepare your customized itinerary based on your needs and guide you, so that you can make the most of your visit and discover the latest fashion, lifestyle and retail trends.
About US

Who are we ?

 Loic Bizel is a renowned expert in Japanese fashion, lifestyle, and luxury retail, with extensive on-line and off-line experience in the Japanese market since 1996. He specializes in understanding Japanese consumer behaviors and trends, offering bespoke services that include distribution audits, brand strategy, market studies, trend reports, and retail concept development. His deep knowledge of the market and his innovative approach have positioned him as a trusted consultant for global luxury and fashion brands.

Mariko is an expert on Japanese consumers, fashion trends and distribution with strong knowledges of fashion and retail evolution since 2016. She has been tailoring retail safari for many international brands and retailers, as well as preparing new retail concepts reports and seasonal fashion trends reports. Graduated from Bunka Fashion School, she has a transversal approach to fashion and retail including product design, distribution, consumer, business.
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